Detailed Explanation:
The correct answer is C. Its questions should be concise.
A good customer satisfaction questionnaire should be easy to understand, easy to complete, and designed to gather useful feedback accurately. Concise questions help ensure that:
respondents clearly understand what is being asked,
response quality is improved,
survey fatigue is reduced,
and data can be analyzed more reliably.
Questionnaire design should avoid unnecessary complexity, vague wording, and excessive length. Concise wording increases the likelihood of complete and accurate responses.
Why the other options are incorrect:
A. It should be developed by customer service representatives.
Customer service representatives may contribute useful input, but questionnaire development should not be limited to that group alone.
B. It should solicit information about potential new product offerings.
That may be useful in some surveys, but it is not a defining requirement of a customer satisfaction questionnaire.
D. Its questions should be limited to product- or service-related issues.
Customer satisfaction can also be influenced by communication, delivery, support, ease of use, responsiveness, and overall experience, so the questionnaire should not be unnecessarily restricted.
Quality Management Excellence reference basis:
This answer reflects Quality Management Excellence principles of:
collecting usable customer feedback,
designing effective measurement methods,
and ensuring data collection tools are fit for purpose, clear, and actionable.
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