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Microsoft MB-260 Exam Topics, Blueprint and Syllabus

Microsoft Dynamics 365 Customer Insights (Data) Specialist

Last Update December 25, 2024
Total Questions : 118

Our Microsoft Certified: Customer Data Platform Specialty MB-260 exam questions and answers cover all the topics of the latest Microsoft Dynamics 365 Customer Insights (Data) Specialist exam, See the topics listed below. We also provide Microsoft MB-260 exam dumps with accurate exam content to help you prepare for the exam quickly and easily. Additionally, we offer a range of Microsoft MB-260 resources to help you understand the topics covered in the exam, such as Microsoft Certified: Customer Data Platform Specialty video tutorials, MB-260 study guides, and MB-260 practice exams. With these resources, you can develop a better understanding of the topics covered in the exam and be better prepared for success.

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Microsoft MB-260 Exam Overview :

Exam Name Microsoft Dynamics 365 Customer Insights (Data) Specialist
Exam Code MB-260
Actual Exam Duration The Microsoft MB-260 exam is a two-hour exam.
What exam is all about The Microsoft MB-260 exam is a Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate certification exam. It is designed to test a candidate's knowledge and skills in the areas of Dynamics 365 Marketing, including customer segmentation, marketing automation, lead management, and campaign management.
Passing Score required The passing score required for the Microsoft MB-260 exam is 700 out of 1000.
Competency Level required The Microsoft MB-260 exam is designed to assess the skills and knowledge of candidates in the areas of Dynamics 365 for Customer Service. The exam is intended for individuals who have a fundamental understanding of the Dynamics 365 for Customer Service application and its features. The recommended level of competency for this exam is Intermediate.
Questions Format The Microsoft MB-260 exam consists of multiple-choice, drag-and-drop, and build list questions.
Delivery of Exam The Microsoft MB-260 exam is available in two delivery formats: online proctored exam and on-site proctored exam.
Language offered English, Japanese, Chinese (Simplified), German, French, Spanish, Portuguese (Brazil), Italian
Cost of exam The cost of the Microsoft MB-260 exam is $165 USD.
Target Audience The Microsoft MB-260 exam is designed for IT professionals who are looking to gain expertise in the Microsoft Dynamics 365 Customer Engagement Core solution. This exam is intended for individuals who have experience in the implementation, configuration, and customization of the Dynamics 365 Customer Engagement Core solution. This includes individuals who have experience in the development of customizations, integrations, and extensions for the Dynamics 365 Customer Engagement Core solution.
Average Salary in Market The average salary for a Microsoft MB-260 certified professional is around $90,000 per year.
Testing Provider Microsoft does not provide MB-260 exams for testing. The MB-260 exam is a certification exam that is administered by Microsoft and must be taken at an authorized testing center.
Recommended Experience The Microsoft MB-260 exam is designed for individuals who have at least one year of experience in implementing, managing, and troubleshooting Microsoft Dynamics 365 for Finance and Operations. Candidates should also have experience in the following areas: • Configuring and managing Dynamics 365 for Finance and Operations • Implementing and managing Dynamics 365 for Finance and Operations • Troubleshooting Dynamics 365 for Finance and Operations • Working with Microsoft Azure services • Working with Microsoft Power Platform • Working with Microsoft Dynamics Lifecycle Services (LCS) • Working with Microsoft Dynamics 365 for Finance and Operations Security • Working with Microsoft Dynamics 365 for Finance and Operations Data Management • Working with Microsoft Dynamics 365 for Finance and Operations Business Processes • Working with Microsoft Dynamics 365 for Finance and Operations Reporting
Prerequisite The Microsoft MB-260 exam requires that candidates have a minimum of two years of experience in Dynamics 365 Finance and Operations, including experience with the following: • Configuring and customizing Dynamics 365 Finance and Operations • Implementing and managing Dynamics 365 Finance and Operations • Troubleshooting and resolving Dynamics 365 Finance and Operations issues • Working with Dynamics 365 Finance and Operations data • Working with Dynamics 365 Finance and Operations security • Working with Dynamics 365 Finance and Operations integration • Working with Dynamics 365 Finance and Operations reporting
Retirement (If Applicable) Microsoft does not provide an expected retirement date for the MB-260 exam. However, Microsoft recommends that you stay up to date on the latest certification requirements and exam information.
Certification Track (RoadMap): The Microsoft MB-260 exam is part of the Microsoft Dynamics 365 for Customer Service Functional Consultant Associate certification track. This certification track is designed to validate the skills and knowledge of professionals who are responsible for implementing, configuring, and managing customer service solutions using Microsoft Dynamics 365. The MB-260 exam covers topics such as customer service processes, customer service analytics, customer service automation, and customer service integration. The MB-260 exam is the second exam in the certification track and is a prerequisite for the MB-300 exam.
Official Information https://docs.microsoft.com/en-us/learn/certifications/exams/mb-260
See Expected Questions Microsoft MB-260 Expected Questions in Actual Exam
Take Self-Assessment Use Microsoft MB-260 Practice Test to Assess your preparation - Save Time and Reduce Chances of Failure

Microsoft MB-260 Exam Topics :

Section Weight Objectives
Design Customer Insights solutions 5-10% Describe Customer Insights
  • describe audience insights components, including entities, relationships, activities, measures, and segments
  • analyze Customer Insights data by using Azure Synapse Analytics
  • describe the process for consuming engagement insights data in audience insights
  • describe support for near real-time updates
  • describe support for enrichment
Describe use cases for Customer Insights
  • describe use cases for audience insights
  • differentiate between audience insights and engagement insights
  • describe use cases for creating reports by using Customer Insights
  • describe use cases for extending Customer Insights by using Microsoft Power Platform components
  • describe use cases for Customer Insights APIs
Ingest data into Customer Insights 10-15% Connect to data sources
  • determine which data sources to use
  • determine whether to use the managed data lake or an organization’s data lake
  • connect to Microsoft Dataverse
  • connect to Common Data Model folders
  • ingest data from Azure Synapse Analytics
  • ingest data by using Azure Data Factory pipelines
Transform, cleanse, and load data by using Power Query
  • select tables and columns
  • resolve data inconsistencies, unexpected or null values, and data quality issues
  • evaluate and transform column data types
  • apply data shape transformations to tables
Configure incremental refreshes for data sources
  • identify data sources that support incremental updates
  • identify capabilities and limitations for scheduled refreshes
  • configure scheduled refreshes and on-demand refreshes
  • trigger refreshes by using Power Automate or the Customer Insights API
Create customer profiles by unifying data 20-25% Implement mapping
? select Customer Insights entities and attributes for matching
? select attribute types
Implement matching
? specify a match order for entities
? define match rules
? configure normalization options
? differentiate between low, medium, high, exact, and custom precision methods
? configure deduplication
? run a match process and review results
Implement merges
? specify the order of fields for merged tables
? combine fields into a merged field
? separate fields from a merged field
? exclude fields from a merge
? run a merge and review results
Configure search and filter indexes
? define which fields should be searchable
? define filter options for fields
? define indexes
Configure relationships and activities
? create and manage relationships
? create activities by using a new or existing relationship
? manage activities
Implement AI predictions in Customer Insights 10-15% Configure prediction models
  • configure and evaluate the customer churn models, including the transactional churn and subscription churn models
  • configure and evaluate the product recommendation model
  • configure and evaluate the customer lifetime value model
Impute missing values by using predictions
  • describe processes for predicting missing values
  • implement the missing values feature
Implement machine learning models
  • describe prerequisites for using custom Azure Machine Learning models in Customer Insights
  • implement workflows that consume machine learning models
  • manage workflows for custom machine learning models
Configure measures and segments 15-20% Create and manage measures
  • describe the different types of measures
  • create a measure
  • create a measure by using a template
  • configure measure calculations
  • modify dimensions
Create segments
  • describe methods for creating segments, including blank segments
  • create a segment from customer profiles, measures, or AI predictions
  • find similar customers
Find suggested segments
  • describe how the system suggests segments for use
  • create a segment from a suggestion
  • configure refreshes for suggestions
Create segment insights
  • configure overlap segments
  • configure differentiated segments
  • analyze insights
Configure third-party connections 10-15% Configure connections and exports
  • configure a connection for exporting data
  • create a data export
  • schedule a data export
Export data to Dynamics 365 Marketing or Dynamics 365 Sales
  • identify prerequisites for exporting data from Customer Insights
  • create connections between Customer Insights and Dynamics 365 apps
  • define which segments to export
  • export a Customer Insights segment into Dynamics 365 Marketing as a marketing segment
  • export a Customer Insights profile into Dynamics 365 Marketing for customer journey orchestration
  • export a Customer Insights segment into Dynamics 365 Sales as a marketing list
Display Customer Insights data from within Dynamics 365 apps
  • identify Customer Insights data that can be displayed within Dynamics 365 apps
  • configure the Customer Card Add-in for Dynamics 365 apps
  • identify permissions required to implement the Customer Card Add-in for Dynamics 365 apps
Administer Customer Insights 5-10% Create and configure environments
  • identify who can create environments
  • differentiate trial and production environments
  • manage existing environments
  • describe available roles
  • configure user permissions and guest user permissions
Manage system refreshes
  • differentiate between system refreshes and data source refreshes
  • describe refresh policies
  • configure a system refresh schedule
  • monitor and troubleshoot refreshes