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Microsoft MB-220 Exam Topics, Blueprint and Syllabus

Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant

Last Update September 7, 2024
Total Questions : 246

Our Dynamics 365 for Marketing Functional Consultant Associate MB-220 exam questions and answers cover all the topics of the latest Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant exam, See the topics listed below. We also provide Microsoft MB-220 exam dumps with accurate exam content to help you prepare for the exam quickly and easily. Additionally, we offer a range of Microsoft MB-220 resources to help you understand the topics covered in the exam, such as Dynamics 365 for Marketing Functional Consultant Associate video tutorials, MB-220 study guides, and MB-220 practice exams. With these resources, you can develop a better understanding of the topics covered in the exam and be better prepared for success.

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Microsoft MB-220 Exam Overview :

Exam Name Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant
Exam Code MB-220
Actual Exam Duration The duration of the Microsoft MB-220 exam is 180 minutes (3 hours).
Expected no. of Questions in Actual Exam 60
What exam is all about Microsoft MB-220 is an exam that tests the skills and knowledge of candidates in configuring and managing Dynamics 365 Marketing. The exam covers various topics such as creating and managing marketing content, managing leads and customer journeys, analyzing marketing data, and integrating Dynamics 365 Marketing with other applications. The exam is designed for individuals who are responsible for implementing and managing marketing campaigns using Dynamics 365 Marketing. Passing this exam leads to the Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate certification.
Passing Score required The passing score required in the Microsoft MB-220 exam is 700 out of 1000.
Competency Level required I don't have personal experience or knowledge about the competency level required for Microsoft MB-220 Exam. However, based on the official Microsoft website, the MB-220 exam is designed for functional consultants who have experience implementing Microsoft Dynamics 365 Marketing solutions. Candidates should have a strong understanding of marketing principles and concepts, as well as experience using Dynamics 365 Marketing to create and manage marketing campaigns, customer journeys, and lead generation activities. Additionally, candidates should have a good understanding of the Dynamics 365 platform and its integration with other Microsoft technologies.
Questions Format The Microsoft MB-220 exam consists of multiple-choice questions, drag and drop questions, and scenario-based questions.
Delivery of Exam The Microsoft MB-220 exam is a computer-based exam and is delivered through the Microsoft certification portal. It is a proctored exam, which means that a proctor will monitor the exam taker throughout the duration of the exam to ensure that the exam is taken fairly and without any cheating. The exam can be taken online or in-person at a testing center.
Language offered English, German, French, Spanish, Portuguese (Brazil), Italian, Japanese, Chinese (Simplified)
Cost of exam $165 USD
Target Audience The Microsoft MB-220 exam is designed for individuals who are interested in becoming Dynamics 365 Marketing Functional Consultants. The target audience for this exam includes: 1. Dynamics 365 Marketing Functional Consultants: These are professionals who have experience in implementing and configuring Dynamics 365 Marketing solutions for businesses. 2. Marketing Professionals: Individuals who have experience in marketing and want to enhance their skills in Dynamics 365 Marketing. 3. Business Analysts: Professionals who have experience in analyzing business requirements and want to learn how to implement Dynamics 365 Marketing solutions. 4. IT Professionals: Individuals who have experience in implementing and managing IT solutions and want to learn how to implement Dynamics 365 Marketing solutions. 5. Sales Professionals: Individuals who have experience in sales and want to learn how to use Dynamics 365 Marketing to improve their sales processes. 6. Project Managers: Professionals who have experience in managing projects and want to learn how to manage Dynamics 365 Marketing projects. 7. Solution Architects: Professionals who have experience in designing and implementing IT solutions and want to learn how to design and implement Dynamics 365 Marketing solutions.
Average Salary in Market I don't have access to current market data. However, according to Payscale, the average salary for a Microsoft Dynamics 365 Functional Consultant is around $87,000 per year. This can vary depending on factors such as location, experience, and industry. Obtaining a Microsoft MB-220 certification can potentially increase your earning potential and job opportunities in this field.
Testing Provider I do not have the ability to provide the Microsoft MB-220 exam for testing. However, you can visit the official Microsoft website or authorized training centers to register for the exam.
Recommended Experience I don't have personal experience, but based on the Microsoft website, the recommended experience for the MB-220 exam is: - A working knowledge of Microsoft Dynamics 365 Sales and Customer Service modules - Experience in configuring and customizing Dynamics 365 Sales and Customer Service applications - Familiarity with Microsoft Power Platform and its components, including Power Apps, Power Automate, and Power BI - Understanding of basic sales and customer service concepts and processes - Knowledge of Microsoft Office 365 and its integration with Dynamics 365 applications.
Prerequisite The prerequisite for the Microsoft MB-220 exam is a fundamental understanding of Microsoft Dynamics 365 Customer Engagement functionality and an understanding of basic sales and marketing principles. Additionally, it is recommended that candidates have experience using Microsoft Dynamics 365 Customer Engagement and have completed the Microsoft Dynamics 365 Fundamentals certification.
Retirement (If Applicable) Microsoft usually announces the retirement date of an exam at least six months in advance. You can check the Microsoft website or contact their support team for the latest information on the retirement date of the MB-220 exam.
Certification Track (RoadMap): The certification track/roadmap for the Microsoft MB-220 exam is as follows: 1. Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate 2. Microsoft Certified: Dynamics 365 Sales Functional Consultant Associate 3. Microsoft Certified: Dynamics 365 Customer Service Functional Consultant Associate 4. Microsoft Certified: Dynamics 365 Supply Chain Management, Manufacturing Functional Consultant Associate 5. Microsoft Certified: Dynamics 365 Finance Functional Consultant Associate 6. Microsoft Certified: Dynamics 365 Supply Chain Management Functional Consultant Associate 7. Microsoft Certified: Dynamics 365 Commerce Functional Consultant Associate 8. Microsoft Certified: Dynamics 365 Field Service Functional Consultant Associate The MB-220 exam is part of the certification process for the Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate certification. Passing this exam demonstrates your knowledge and skills in implementing and configuring Dynamics 365 Marketing solutions.
Official Information https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
See Expected Questions Microsoft MB-220 Expected Questions in Actual Exam
Take Self-Assessment Use Microsoft MB-220 Practice Test to Assess your preparation - Save Time and Reduce Chances of Failure

Microsoft MB-220 Exam Topics :

Section Weight Objectives
Configure marketing applications 20-25% Configure organization settings
  • configure administration settings including LinkedIn Lead Gen and quota limits
  • configure data sources for synchronization
  • create and manage templates
  • configure portal integration
  • configure landing page settings
  • configure domain authentication
  • configure data protection tools
  • configure social media
  • configure webinar providers
Configure marketing settings
  • configure matching strategies
  • configure marketing email settings
  • configure customer journey settings
  • configure opt-in settings
  • configure email deduplication settings
  • configure lead scoring settings
  • configure required options for publishing journeys
  • create and configure marketing calendars
  • manage assets and content settings
Manage insights
  • analyze contact insights
  • analyze lead insights
  • analyze segment insights
  • analyze customer journey insights
  • analyze email insights
  • analyze lead scoring model insights
  • analyzemarketing page insights
  • analyze marketing form insights
  • analyze website insights
  • analyze redirect URL insights
Manage segments and lists 10-15% Create and manage segments
  • determine segment type
  • create market segments
  • create segments using Natural Language Query
  • configure dynamic segments using Designer
  • combine segments using union, exclude, or intersect logic
  • create segments from external sources using customer insights
Create and manage subscription centers and lists
  • determine usage scenarios for subscription lists
  • create a subscription list
  • add a subscription list or lists to a form
  • create a segment based on a subscription list
Create and manage marketing forms and pages 10-15% Create marketing forms
  • determine which marketing form type to use
  • determine form requirements and limitations
  • create a marketing form using a template
  • create landing forms and pages
Create and manage marketing pages
  • create marketing pages
  • add content to marketing pages
  • add forms to content blocks
  • apply a style to marketing pages
  • integrate marketing pages with marketing emails
  • preview and validate marketing pages
  • publish marketing pages
  • monitor visitors to marketing pages
Manage leads, contacts, and accounts 5-10% Create and manage leads
  • create leads
  • synchronize leads from LinkedIn
Create and manage accounts and contacts
  • create and manage accounts
  • create and manage contacts
  • manage activities
Create and manage marketing emails 5-10% Create email messages
  • create an email message by using a template
  • define mandatory fields for email messages
  • add dynamic content to email messages
Manage email messages
  • define message requirements
  • preview messages by using the Basic and Inbox options
  • validate and publish messages
  • manage Subscription Center
Manage customer journeys 10-15% Create customer journeys
  • determine content types required for a customer journey
  • create a customer journey by using a template
  • implement actions
  • implement targets
  • implement flow control for customer journeys
Publish and manage customer journeys
  • configure required options for publishing journeys
  • check customer journeys for errors
  • publish a customer journey
Manage events and webinars 10-15% Create and configure events and webinars
  • create an event team
  • set up venues andsessions including internal and external tracks
  • set upspeakers
  • configure webinar options
  • configure event website
  • create and manage event forms
  • create stream events on Microsoft Teams
Manage events and webinars
  • create event invitations, banners, and social media posts
  • register and check in attendees
  • manage speakers, registration, waitlists, and attendees
  • manage sponsors, vendors, logistics, and accommodations
Configure Dynamics 365 Customer Voice 10-15% Create surveys
  • create a theme and upload images
  • add pages to a survey and personalize data
  • identify survey question types
  • add survey questions
  • determine respondent types
  • determine submission options
Preview, test, and publish surveys
  • add surveys to emails
  • add surveys to awebpage
  • add surveys to customer journeys
  • clone, import, and translate surveys
Manage survey responses
  • view a summary of survey results
  • analyze survey responses
  • implement conditional logic for survey actions