Expert Answers to Salesforce Exam Marketing-Cloud-Consultant Questions

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Marketing Cloud Consultant Salesforce Certified Marketing Cloud Consultant Exam (WI25)

Salesforce Certified Marketing Cloud Consultant Exam (WI25)

Last Update Feb 18, 2025
Total Questions : 156

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Questions 2

A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber.

What should a consultant recommend?

Options:

Use personalization strings created by selecting the data extension.

Use AMPscript variables created from each field in the data extension.

Use Dynamic Content rules to select a content area for each subscriber.

Use Guide Template Language created for each field in the data extension.

Discussion 0

Questions 3

Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase the last six months. Customer are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.

Which flow would meet their needs?

Options:

Query Activity > API Event > Automation Studio Activities

Import Activity > Decision > Journey Activities

Query Activity > Data Extension Entry Source > Journey Activates

Salesforce Entry Event > Query Activity > Automation Studio Activities

Discussion 0

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Questions 4

A customer wants to send an email confirming opt-in when someone signs up for their emails via a form on their website. The email should arrive within a few minutes of completing the form, and all of the form data needs to be stored in Marketing Cloud to personalize the outgoing email. The customer has access to a developer for working with APIs, but they want to be able to change the email creative without involving the developer.

What should a consultant recommend?

Options:

Use the WSProxy via SSJS to deploy the email after capturing form data.

Use a SQL Query activity in Automation Studio to run hourly and deploy emails.

Use a Send Email activity in Automation Studio to run hourly and deploy emails.

Use a Triggered Send Data Extension to capture form data and deploy the email.

Discussion 0

Questions 5

A customer is starting a new children's fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt-outs of the Enterprise and children's brands. The customer has minimal technical resources available for implementation and support.

What should a consultant recommend to meet these criteria?

Options:

Select "Use separate 'Subscription Center' for this business unit" in Settings

Create attributes for each child business unit in "Profile Management" to record unsubscribes

Create a Business Unit Filter in 'All Subscribers' List to record unsubscribes

Select "Subscribers will be unsubscribed from this business unity only" in Settings

Discussion 0

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