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Salesforce Updated Marketing-Cloud-Consultant Exam Questions and Answers by arwen

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Salesforce Marketing-Cloud-Consultant Exam Overview :

Exam Name: Salesforce Certified Marketing Cloud Consultant Exam (WI25)
Exam Code: Marketing-Cloud-Consultant Dumps
Vendor: Salesforce Certification: Marketing Cloud Consultant
Questions: 156 Q&A's Shared By: arwen
Question 36

Northern Trail Outfitters (NTO) wants to use Marketing Cloud to .. customer feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.

What approach would a consultant recommend?

Options:

A.

Use Automation Studio to capture positive response and a Case Activity to create a new case in Service Cloud.

B.

Use an Engagement Split to capture positive or negative responses, and a Case Activity to create a new case Service Cloud.

C.

Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud

Use an AppExchange package to create a new case in Service Cloud.

Use an ApExchange package to create a customized API integration between Marketing D. Cloud and Service Cloud

Discussion
Question 37

Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email.

Which personalization string should they include as the href attribute in the link?

Options:

A.

%%view_as_webpage%%

B.

%%view_email_url%%

C.

%%vawp%%

D.

%%view_online%%

Discussion
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Question 38

Northern Trail Outfitters wants to monitor available coupon codes and sends a notification to their email specialist instructing them to request more codes for importing if the available coupon count falls below 500 available codes.

Which two activities would be automation?

Choose 2 answers

Options:

A.

Import Activity

B.

Verification Activity

C.

Data Extract Activity

D.

Filter Activity

Discussion
Question 39

Northern Trail Outfitters (NTO) is saving each Email Address in its SendLog which is quickly increasing in size. NTO's marketers want to pull data from the SendLog for troubleshooting based on email address when a subscriber either does not receive an email or receives the wrong email.

Which design should the consultant recommend to perform their analysis?

Options:

A.

Set up and pull data from a SendLog Archive Data Extension.

B.

Filter data using a Filter Activity on SendLog Data Extension.

C.

Set up and pull data from _Sent and .Subscriber Data Views.

D.

Set up and pull data from Tracking Extracts in Automation Studio.

Discussion
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