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Salesforce Updated Marketing-Cloud-Email-Specialist Exam Questions and Answers by jadon

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Salesforce Marketing-Cloud-Email-Specialist Exam Overview :

Exam Name: Salesforce Certified Marketing Cloud Email Specialist (SU24)
Exam Code: Marketing-Cloud-Email-Specialist Dumps
Vendor: Salesforce Certification: Marketers
Questions: 161 Q&A's Shared By: jadon
Question 32

A marketing manager identified an upcoming email campaign for their team to test different subject voices. They want to first test with a pilot group and then send the warning subject line out to the remaining customers.

Who should path optimizer be configured to handle these requirements?

Options:

A.

Place a Random Split before Path Optimizer for the pilot group.

B.

Configure a holdback group to be targeted by the winner.

C.

Select winning path three days after journey activation

Discussion
Question 33

Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than 2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty member information in a single data extension.

What is the optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?

Options:

A.

Use Filter Contacts criteria in the journey entry source.

B.

Use a Decision Split activity on the journey canvas.

C.

Use Automation Studio to query a population into a data extension.

Discussion
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Question 34

Northern Trail Outfitters is looking at solutions that provide warnings/advice automatically about Email Sends using Artificial Intelligence.

Which standard tool best does this?

Options:

A.

Einstein Copy Insights

B.

Einstein Email Recommendations

C.

Einstein Messaging Insights

Discussion
Question 35

Every day, Northern Trail Outfitters (NTO) adds to a data extension with purchasers of a new luxury cooler line. To give these customers a high-end purchasing experience, NTO wants to send a customized 'congratulations' email the day they are posted in the data extension, and follow up with a review request 14 days later.

Which automation solutions should be set up to accommodate this request?

Options:

A.

Journey Builder and Behavioral Triggers

B.

Automation Studio and Path Optimizer

C.

Automation Studio and Journey Builder

Discussion
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