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Salesforce Updated Marketing-Cloud-Email-Specialist Exam Questions and Answers by harlan

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Salesforce Marketing-Cloud-Email-Specialist Exam Overview :

Exam Name: Salesforce Certified Marketing Cloud Email Specialist (SU24)
Exam Code: Marketing-Cloud-Email-Specialist Dumps
Vendor: Salesforce Certification: Marketers
Questions: 161 Q&A's Shared By: harlan
Question 20

Northern Trail Outfitters (NTO) wants to improve the accessibility of its email design.

Which best practice should NTO employ?

Options:

A.

Reduce line spacing to fit more content on the screen and reduce scrolling.

B.

Remove role="presentation" from layout tables to support assistive technologies.

C.

Increase the font size (over 16pt) to make the content easier to read.

Discussion
Question 21

A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extension prior to sending a daily email.

What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?

Options:

A.

Configure the Send Activity to automate the refresh.

B.

Use a Filter Activity in Automation Studio.

C.

Activate Journey Builder to refresh the data extension.

Discussion
Question 22

Northern Trail outfitter wants to use an AI-based approach to target subscribers who are not receiving too many emails but are engaging constantly with the emails sent to them.

Which feature should help achieve this?

Options:

A.

Einstein Messaging Insight

B.

Einstein Engagement Scoring

C.

Einstein Engagement Frequency

Discussion
Question 23

A marketer needs to send emails to all 20 members of the creative team for proofing as a part of an email campaign.

Which Preview $ Test Content Personalization option should be used?

Options:

A.

Based on Recipient test Data Extension

B.

Based on Subscriber Preview List or Data Extension

C.

Based on Preview

Discussion
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