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Salesforce Updated Marketing-Cloud-Email-Specialist Exam Questions and Answers by guy

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Salesforce Marketing-Cloud-Email-Specialist Exam Overview :

Exam Name: Salesforce Certified Marketing Cloud Email Specialist (SU24)
Exam Code: Marketing-Cloud-Email-Specialist Dumps
Vendor: Salesforce Certification: Marketers
Questions: 161 Q&A's Shared By: guy
Question 24

Northern Trail Outfitters (NTO) notices a larger than normal drop in engagement and a spike in unsubscribes after its sales team added a newsletter that is sent three times a week, in addition to the normal commercial marketing messages sent throughout the week.

Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO's program?

Options:

A.

Add complementary SMS campaigns.

B.

Create more focused segmented lists for messaging.

C.

Focus on action-driven subject lines.

Discussion
Question 25

Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new product line. Initially, NTO wants to move some of its lower-volume transactional sends onto this new IP.

Where should NTO update the IP configured for these sends?

Options:

A.

From Address Management

B.

Delivery Profile

C.

Sender Profile

Discussion
Question 26

Northern Trail Outfitters (NTO) wants to implement a single-audience drip campaign and then, ever time, create new version with tests of random audience splits with different messages.

Which tool should NTO use to accomplish these iterative tests?

Options:

A.

Contact Builder

B.

Automation Studio

C.

Journey Butter

Discussion
Question 27

Northern Trail Outfitters wants to ensure a group of subscribers never receive a promotional email.

Which configuration ensure these subscribers do NOT receive these emails?

Options:

A.

Add an Auto-Suppression list to the default sender profile.

B.

Configure Auto-Suppression list for the Commercial classification.

C.

Add subscribers to the Account opt-out list.

Discussion
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