Facebook Updated 410-101 Exam Questions and Answers by advik

When you select the "boost post" option, you are optimizing campaigns for interactions (like, share, and comment). In this case, you want people to actually see the campaign. 

When you change the campaign objective to view views, you will be optimizing the ad for CPV video or 10-seconds video views.

The main insights you should be looking from a database of customers you've uploaded should be several things:

• Demographics: Information regarding the customer database, age, gender, age-groups, lifestyle, relationship status, education level, and job title.
• Page Likes: Information regarding top categories or other fan pages that people interact with.
• Location: Region, country or city for your customer database. Language that they speak.
• Activity: Device that they use to access Facebook and activity levels they have interacting with Facebook content.
• Household: Income, household price/size/market value, spending methods, and habits. 
• Purchase: Purchase behavior on several fronts. 

For this case study, you want to look at top categories, location, and spending methods that they have in order to better segment your next core audience.

It seems like the majority of the customer database are married women, between ages 25-34, who live in Los Angeles, and like fashion and shopping. 

You should use this information as a baseline to build your next core audience.You should also build a similar audience based on this new information on the three cities where the stores are at: Los Angeles, San Francisco, and San Diego.

More than 66% of the customer base is in Los Angeles, so you should definitely allocate more than 50% of your budget to this market. Unless the case said it wanted to grow specific areas, you need to allocate budget according to the data in your analysis.

A landing page view:

• Has a fixed short attribution window and is only attributable to a link click (unlike a custom conversion which could be attributed to a click or a view)
• Can occur only 1 time per link click (unlike a custom conversion which can occur multiple times per link click / view)
• Uses the PageView event, so it's available as part of the Facebook pixel base code (unlike a custom conversion, which requires you to set up a ViewContent custom event)