Facebook pass4success newly Released 410-101 Exam Pdf by Elisei q75 vce pdf

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Exam Name:	Facebook Certified media buying professional
Exam Code:	410-101 Dumps
Vendor:	Facebook	Certification:	Media Buying Professional
Questions:	150 Q&A's	Shared By:	elisei

Question 12

What are some reasons you want to optimize for landing page view and not clicks or conversions?

Select all that apply

Choose ALL answers that apply.

Options:

A website can take too long to load

A person clicks on an ad accidentally and closes the window before it opens

Your goal is to get more conversions

You are not generating at least 50 conversion events per week

Discussion

Answer:

A, B, D

Explanation:

Explanation:

The following scenarios are examples of link clicks that may not result in a landing page views:

A person clicks a link accidentally and closes the page before it gets a chance to load
A person clicks a link intentionally, but the page takes too long to load and the person closes it before it finishes

If I can optimize for landing page views, should I?

It depends on your goal and/or ad format:

If your goal is to get more traffic on a specific page (or specific pages) of your website: We recommend landing page view optimization over link click optimization, since the former can improve traffic quality. We especially recommend it if you're trying to get people to land on a page (or pages) on their mobile devices.
If your goal is to get more conversions: We recommend trying to optimize for conversions first. However, conversion optimization does not work for everyone. A conversion-optimized ad set needs to get about 50 of the conversion it's optimized for per week (though getting even more is better) to have a chance at being effective. If your ad set doesn't get that many per week, landing page views could be an effective alternative. They're also a good choice if you don't have lower-funnel events (ex: a purchase conversion) set up with your pixel yet.
If your goal is to get more people viewing more content on your site overall (not landing on specific destination URLs of ads): We recommend optimizing for ViewContent conversions instead of landing page views, since the former optimizes for people to view any page on your site with that event added.

Note: This means you have to add that specific event to every page you want people to view. For landing page view optimization, you only have to have the pixel base code on every page you want people to land on (we only optimize for people landing on your website after clicking from your ad).

However, keep in mind that this type of optimization is not available for ad sets in Traffic campaigns.

If you're using an ad format (ex: Canvas, Offers, Messenger) that takes people to a Facebook page or video: We recommend optimizing for link clicks, not landing page views.

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Question 13

Your were hired to run campaigns for an e-commerce store that has +100 products on their website. You've created a new product catalog to run remarketing campaigns; however, your pixel is not detecting the products while users view them.

What can you do to fix this issue?

(Select two that apply)

Choose ALL answers that apply.

Options:

You need to associate the client's website pixel with the product catalog in the Ad Account.

You need to associate the client's website pixel with the product catalog in the Business Manager.

You can use the Product Catalog Preferences API to pair your client's pixel with the product catalog.

You need to create a new pixel and re-upload the product catalog.

You should run remarketing campaigns without the Facebook pixel.

Discussion

Question 14

Your client wants to launch a new mobile application for their online store.

Their primary product is the "PhotoSnap."

With PhotoSnap, you can upload photos on their website, change the pictures with filters, and print your pictures in different sizes. Customers pay for each image they print.

The product is doing really well, so they want to improve customer's experience by introducing a new mobile app.

Which Facebook tools should they use on their mobile app?

Select all that apply.

Choose ALL answers that apply.

Options:

Comments

Facebook Analytics for Apps

Account Kit

Facebook Login

Stories

Discussion

Question 15

Your client requests want to run in-stream videos ads as a new strategy for their brand. They would like to run a 45 second video content (1:1 aspect ratio) through Facebook and Audience Network automatically as placement.

They are concerned that their video is not shown on gambling websites or dating applications.

What are four recommendations you would suggest to your client?

Choose ALL answers that apply.

Options:

Switch the video aspect ratio from 1:1 to 16:9 for best delivery.

Shorten the video length to 20 seconds in order to run on both placements.

Shorten the video length to 15 seconds in order to run both placements.

Select reach objective to optimize delivery.

Select video views objective in order to run on both placements.

Make sure video has sound

Discussion

Answer:

A, C, E, F

Explanation:

Explanation:

Additional explanation info and readings

In-stream video ads are:

Mid-roll on Facebook and pre or mid-roll on Audience Network.
Automatically sound-on when the viewer is already watching with the sound on.
5–15 seconds in duration on Facebook and up to 120 seconds in Audience Network.
Non-skippable, resulting in high completion rates.
Available for the Video Views, Brand Awareness, Reach, and Post Engagement ad objectives.
Available as a separate, standalone placement or can be delivered along with other placements, like Facebook Feeds and Instant Articles.
Supportive of all targeting options.

Facebook in-stream

Video length: 5–15 seconds
Objective: Video views, reach, brand awareness or post engagement
Aspect ratio: Vertical (up to 9:16), Square (1:1), landscape (16:9)

Audience Network in-stream

Video length: 5–120 seconds when automatic placements is selected, 5-30 seconds when selecting in-stream placements on their own
Objectives when using automatic placements: Video views, reach, brand awareness, post engagement, conversions, traffic, app installs, catalog sales when using automatic placements
Objective when using on its own or with Facebook in-stream video: Video views
Aspect ratio: Square (1:1) or landscape (16:9). Note: landscape is recommended for best delivery

Facebook and Audience Network in-stream together

Video length: 5–15 seconds
Objective: Video views
Aspect ratio: Square (1:1) or landscape (16:9). Note: landscape is recommended for best delivery

If you choose to use automatic placements, you can choose any of the following objectives:

Video views
Reach
Brand awareness
Post engagement

Brand Safety

Advertisers can block the following categories:

Dating
Debated social issues
Gambling
Mature
Tragedy and conflict

Key takeaways

In-stream videos can help you boost your brand with longer video views.
New campaigns using Automatic Placements with the Video views, Brand awareness, Reach, or Engagement (Post) objectives will include in-stream.
To add in-stream videos to existing campaigns, use “Edit Placements” and ensure the in-stream video boxes are checked (under Facebook and Audience Network).
Advertisers have the option to select in-stream video as a standalone placement for Feed or for Audience Network, or they can optimize across all available placements.
Pre-campaign transparency, category blocking, block lists, and placement controls can all help advertisers ensure brand safety.
In ads reporting, advertisers can see performance for video ads delivering in-stream separately from other placements..

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