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Media Buying Professional Facebook Certified media buying professional

Facebook Certified media buying professional

Last Update Mar 1, 2026
Total Questions : 150

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Questions 2

You client would like to promote a new product with five different posts. You need to set up a campaign with different ads in order to test five videos for a specific audience. They would like to reach as many people as possible with their new campaign in order to maximize awareness of the new product launch.

Your community manager has selected post interaction campaign as the objective and gave each ad set a budget of $900.

After a week of running the campaign you see the following results:

Questions 2

You still have $4,500 in your campaign budget to spend over the course of the next two weeks. How do you optimize your campaign?

(Select all that apply)

Choose ALL answers that apply.

Options:

A.  

You turn off Ad #1

B.  

You should delete all ad sets and have leave just one.

C.  

You should use budget optimization for your campaign.

D.  

You should decrease your budget to $3,000

E.  

You should switch your campaign objective from post interaction to brand awareness.

F.  

You should switch the budget from ad #4 to ad #2.

G.  

You should increase the budget from ad #5

Discussion 0
Questions 3

Your were hired to run campaigns for an e-commerce store that has +100 products on their website. You've created a new product catalog to run remarketing campaigns; however, your pixel is not detecting the products while users view them.

What can you do to fix this issue?

(Select two that apply)

Choose ALL answers that apply.

Options:

A.  

You need to associate the client's website pixel with the product catalog in the Ad Account.

B.  

You need to associate the client's website pixel with the product catalog in the Business Manager.

C.  

You can use the Product Catalog Preferences API to pair your client's pixel with the product catalog.

D.  

You need to create a new pixel and re-upload the product catalog.

E.  

You should run remarketing campaigns without the Facebook pixel.

Discussion 0
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Questions 4

What are some reasons you want to optimize for landing page view and not clicks or conversions?

Select all that apply

Choose ALL answers that apply.

Options:

A.  

A website can take too long to load

B.  

A person clicks on an ad accidentally and closes the window before it opens

C.  

Your goal is to get more conversions

D.  

You are not generating at least 50 conversion events per week

Discussion 0
Questions 5

You need to increase traffic to a fashion magazine with your current campaigns. You are trying to decide whether to use landing page view or custom conversion.

How is a landing page view different from a custom conversion?

(Select all that apply)

Choose ALL answers that apply.

Options:

A.  

Can occur only 1 time per link click (unlike a custom conversion which can occur multiple times per link click / view)

B.  

Uses the ContentView event, so it's available as part of the Facebook pixel base code

C.  

Uses the PageView event, so it's available as part of the Facebook pixel base code

D.  

Can occur multiple times per link click / view

E.  

Has a fixed long 45 days attribution window

Discussion 0

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