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CIW Web and Mobile Design Series Social Media Strategist

Social Media Strategist

Last Update Apr 2, 2025
Total Questions : 55

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Questions 2

A well known CEO of a large company regularly makes keynote speeches at industry conferences. How can these presentation be made more social?

Options:

A.  

Contract with a reality television producer to create a short run series for cable broadcast.

B.  

Share them as live streaming events and invite the audience to ask questions, which the CEO will answer immediately.

C.  

the format of the speeches to a question and answer panel with four to five participant

D.  

Record the speech and post it on the company's Web site with a text transcript.

Discussion 0
Questions 3

What kind of social media metric best measures the number of followers who noticed and responded to a paid advertisement?

Options:

A.  

Cost per click

B.  

Conversion attribution

C.  

Total revenue earned

D.  

Click-through rates

Discussion 0
Questions 4

A company noticed a recent spike in online posting about of their products. In response, they increased the amount of paid advertising for that particular product. However, sales of the product dropped by 75% in the next 3 months. Which big data value component was missing from the analysis about the spike?

Options:

A.  

Choice the company used an inadequate data analysis system

B.  

Confidence the combined data had insufficient certainty.

C.  

Complexity, data from multiple sources was poorly matched and imprecise.

D.  

Context; most if the posts were complaints about product performance.

Discussion 0
Questions 5

A company specialization in Europe river cruises wants to expand its business to ocean cruises. It has a growing base of followers on popular social media platforms. Which social media tool can they use to attract new followers who are interested in ocean cruising?

Options:

A.  

Banner advertising

B.  

Organic advertising

C.  

Paid advertising

D.  

Viral advertising

Discussion 0
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