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Adobe Updated AD7-E601 Exam Questions and Answers by duaa

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Adobe AD7-E601 Exam Overview :

Exam Name: Adobe Real-time CDP Technical Practitioner
Exam Code: AD7-E601 Dumps
Vendor: Adobe Certification: Adobe Experience Platform
Questions: 34 Q&A's Shared By: duaa
Question 8

A marketer wants the ability to send win-back messaging to consumers through Instagram ads based on their last purchase, whether it occurred on the organization's App, website, or in-store.

The marketer has the following data sources available to be imported:

• Member Hub

• Digital Order Line (DOL)

• Brick Mortar Order Line (BMOL)

• Clickstream

How should the Experience Platform be set up?

Options:

A.

1. Bring in member profile data from Member Hub into AEP

2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL. BMOL, and Clickstream

3. Create segments in AEP based on channel - App, website, or in-store for customers who have made purchases in the last 2 months

4. Send audiences to Facebook via s3 destination exports

B.

1. Bring in member profile information from Clickstream into AEP

2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL

3. Create segments in AEP based on channel - App. website, or in-store for customers who have not made purchases in the last 2 months

4. Send audiences to Facebook via s3 destination exports

C.

1. Bring in member profile data from Member Hub into AEP

2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL, and Clickstream

3. Create segments in AEP based on channel - App, website, or in-store for customers who have made purchases in the last 2 months

4. Send audiences to Facebook

D.

1. Bring in member profile information from Clickstream into AEP

2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL

3. Create segments in AEP based on channel - App. website, or in-store for customers who have not made purchases in the last 2 months

4. Send audiences to Facebook

Discussion
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Question 9

A company collects data from a web form on its site. The company wants to merge the data from the form and deduplicate the information against existing customer data:

Company Existing Profile Data:

• companyEmail: celeste.brown@bluewidgetcompany.com

• fName: Celeste

• IName: Brown-Smith

• officePhone: 555-555-7787

• mobilePhone: 555-555-1212

• companyName: Blue Widget Company

• companyPosition: Manager

Data From Web Form Submitted:

• companyEmail: celeste.brown@bluewidgetcompany.com

• fName: Celeste

• IName: Brown-Smith

• officePhone: 555-555-7700

• mobilePhone: 555-555-1212

• companyName: Blue Widget Company

• companyPosition: Director

Assume deduplication by the composite key companyEmail + IName + mobilePhone and the new web form data supersedes current data.

Which entry will the export file contain?

Options:

A.

companyEmail, mobilePhone, Iname, (name, companyName, companyPosition, officePhone

celeste.brown@bluewidgetcompany.com, 555-555-1212, Brown-Smith, Celeste, Blue Widget Company, Director, 555-555-7700 celeste.brown@bluewidgetcompany.com, 555-555-1212, Brown-Smith, Celeste, Blue Widget Company. Manager. 555-555-7787

B.

companyEmail, mobilePhone, Iname, fname, companyName. companyPosition, officePhone celeste.brown@bluewidgetcompany.com, 555-555-1212, Brown-Smith, Celeste. Blue Widget Company, Director, 555-555-7700

C.

companyEmail, mobilePhone, Iname, fname, companyName, companyPosition, officePhone celeste.brown@bluewidgetcompany.com, 555-555-1212, Brown-Smith, Celeste, Blue Widget Company, Manager. 555-555-7787

Discussion
Question 10

A financial services company wants to create a segment based on all people who have spent more than $400 on their credit card in the last 48 hours.

Which segment building block should be used to create this segment?

Options:

A.

A transaction event

B.

Credit card spent attribute

C.

An aggregate of transaction events

D.

A pre-existing audience of credit card spenders

Discussion
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