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Adobe Experience Platform Adobe Real-time CDP Technical Practitioner

Adobe Real-time CDP Technical Practitioner

Last Update Dec 22, 2024
Total Questions : 34

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Questions 2

A customer sets up a destination with deduplication enabled on phone number and has two customer records that look as shown:

Customer 1

Email: mjones1@example.com Phone: 555 124 1234 First Name: Mary Last Name: Jones Create Date: 2//2/2012

Customer 2

Email: mjones@example.com

Phone: 555 124 1234

First Name: Mary

Last Name: J

Create Date: 2//2/2021

What will the destination file look like?

Options:

A.  

Email, Phone, First Name, Last Name, Create Date mjones1@example.com, 555 1241234, Mary, Jones, 2//2/2012 mjones@example.com. 555 1241234, Mary, J, 2//2/2021

B.  

Email, Phone, First Name, Last Name, Create Date mjones@example.com, 555 124 1234, Mary J, 2//2/2021

C.  

Email, Phone, First Name, Last Name, Create Date mjones1@example.com, 555 1241234, Mary, Jones, 2//2/2012

Discussion 0
Questions 3

A financial services company wants to create a segment based on all people who have spent more than $400 on their credit card in the last 48 hours.

Which segment building block should be used to create this segment?

Options:

A.  

A transaction event

B.  

Credit card spent attribute

C.  

An aggregate of transaction events

D.  

A pre-existing audience of credit card spenders

Discussion 0
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Questions 4

A marketer wants the ability to send win-back messaging to consumers through Instagram ads based on their last purchase, whether it occurred on the organization's App, website, or in-store.

The marketer has the following data sources available to be imported:

• Member Hub

• Digital Order Line (DOL)

• Brick Mortar Order Line (BMOL)

• Clickstream

How should the Experience Platform be set up?

Options:

A.  

1. Bring in member profile data from Member Hub into AEP

2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL. BMOL, and Clickstream

3. Create segments in AEP based on channel - App, website, or in-store for customers who have made purchases in the last 2 months

4. Send audiences to Facebook via s3 destination exports

B.  

1. Bring in member profile information from Clickstream into AEP

2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL

3. Create segments in AEP based on channel - App. website, or in-store for customers who have not made purchases in the last 2 months

4. Send audiences to Facebook via s3 destination exports

C.  

1. Bring in member profile data from Member Hub into AEP

2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL, and Clickstream

3. Create segments in AEP based on channel - App, website, or in-store for customers who have made purchases in the last 2 months

4. Send audiences to Facebook

D.  

1. Bring in member profile information from Clickstream into AEP

2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL

3. Create segments in AEP based on channel - App. website, or in-store for customers who have not made purchases in the last 2 months

4. Send audiences to Facebook

Discussion 0
Questions 5

A company collects online transaction data from two different sources and onboards into AER

The data is housed in two systems:

• Digital Order Line (DOL), which gets data at a daily batch latency

• Streaming (Web/App)

The company prefers to use Streaming data over DOL. Which method should the engineer use?

Options:

A.  

Identity stitching

B.  

Timestamp ordered

C.  

Dataset precedence

Discussion 0
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