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Marketo MCE Exam Topics, Blueprint and Syllabus

Marketo Certified Expert Exam

Last Update November 23, 2024
Total Questions : 75

Our Marketo Certified Expert MCE exam questions and answers cover all the topics of the latest Marketo Certified Expert Exam exam, See the topics listed below. We also provide Marketo MCE exam dumps with accurate exam content to help you prepare for the exam quickly and easily. Additionally, we offer a range of Marketo MCE resources to help you understand the topics covered in the exam, such as Marketo Certified Expert video tutorials, MCE study guides, and MCE practice exams. With these resources, you can develop a better understanding of the topics covered in the exam and be better prepared for success.

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Marketo MCE Exam Overview :

Exam Name Marketo Certified Expert Exam
Exam Code MCE
Actual Exam Duration The Marketo Certified Expert (MCE) exam is a 90-minute, multiple-choice exam.
Expected no. of Questions in Actual Exam 100
What exam is all about The Marketo Certified Expert (MCE) exam is a comprehensive exam that tests a candidate's knowledge of the Marketo platform and its features. The exam covers topics such as lead management, campaign management, analytics, and automation. Candidates must demonstrate their ability to use the platform to create and manage campaigns, track and analyze results, and optimize campaigns for success.
Passing Score required The passing score for the Marketo MCE exam is 70%.
Competency Level required The Marketo Certified Expert (MCE) exam requires a high level of competency in the use of Marketo software. Candidates should have a minimum of two years of experience using Marketo, including experience with lead management, campaign management, and analytics. Candidates should also have a thorough understanding of the Marketo platform, including its features, capabilities, and best practices.
Questions Format The Marketo Certified Expert (MCE) exam consists of multiple-choice and multiple-select questions.
Delivery of Exam The Marketo Certified Expert (MCE) exam is a multiple-choice exam. It consists of 60 questions and must be completed within 90 minutes.
Language offered The Marketo MCE Exam is offered in English.
Cost of exam The cost of the Marketo MCE Exam is $200 USD.
Target Audience The target audience for Marketo MCE is marketing professionals who are looking for a comprehensive marketing automation platform. Marketo MCE is designed to help marketers create, manage, and measure campaigns across multiple channels, including email, social media, and web. It also provides tools for lead scoring, segmentation, and analytics. Marketo MCE is ideal for marketers who need a powerful platform to help them reach their goals.
Average Salary in Market The average salary for a Marketo Certified Expert (MCE) is around $90,000 per year. However, salaries can vary depending on experience, location, and other factors.
Testing Provider The Marketo Certified Expert (MCE) exam is administered by Marketo, Inc. and is available for purchase through the Marketo website.
Recommended Experience The recommended experience for the Marketo MCE exam is at least one year of hands-on experience with Marketo, including the use of its features, functionality, and best practices. Additionally, it is recommended that you have a working knowledge of marketing automation concepts, such as lead scoring, segmentation, and campaign management.
Prerequisite The Prerequisite for Marketo MCE exam is to have a minimum of two years of experience with Marketo and to have passed the Marketo Certified Expert (MCE) exam.
Retirement (If Applicable) The expected retirement date of the Marketo MCE exam is currently unknown.
Certification Track (RoadMap): The Marketo Certified Expert (MCE) exam is a certification track and roadmap designed to help marketers demonstrate their expertise in the Marketo platform. The exam covers topics such as lead management, campaign management, and analytics. It is designed to test a candidate’s knowledge of the Marketo platform and their ability to apply it to real-world scenarios. Passing the MCE exam is a great way to demonstrate your expertise in the Marketo platform and can help you stand out from the competition.
Official Information https://go.marketo.com/rs/561-HYG-937/images/MarketoMCEPrepGuide2.pdf
See Expected Questions Marketo MCE Expected Questions in Actual Exam
Take Self-Assessment Use Marketo MCE Practice Test to Assess your preparation - Save Time and Reduce Chances of Failure

Marketo MCE Exam Topics :

Section Weight Objectives
1. Basic AdministrationTopics 5%
  1. Configure email settings:Block Field Overwrites: Identify which Fields should not Overwrite
  2. Know about Channelsand TagsIgnored Fields and Blocked Field Updates during List Import
  3. Configure fields for data integrityCreate a Program Channel
  4. Set, create, and edit user roles and assign them to users: Managing User Roles and Permissions
2. Customer Data, Leads andListsTopics 20% 1. Import lists needed for marketing programs
  • Add yourself as a lead: Using Flow Actions
  • Upload a list of leads: Import a List of Leads
  • Check a lead’s activity: Reviewing Lead Details
  • What are my leads doing: How to Review the Activity Log
  • Create a custom view of leads: Custom Tab for Lead Detail
2. Identify junk data, learn about merge/de-dupe:Working with Duplicate Leads
3. Understand standard system Smart Lists and create Smart Lists to segment leads
  • Marketo’s OOTB Smart Lists: Smart Lists
  • Build Smart Lists and start segmenting: Create and Change Views for Lists and Smart Lists,
4. Learnhow a lead status goes from anonymous to known and how to change a lead status
  • Control your Lead Database: Data Management
  • Fix junky data with lead actions: Data Clean upand Management
3 .Asset Design: Images, Forms, Landing Pages and Emails 15% 1. Upload images and files, or grab them from the web
  • Upload Images and files
  • Search for images
  • Get image URL
2. Create emails and landing pages
  • Email basics: Create or Edit an Email
  • Email Deliverability:Set up SPF and DKIM
  • Create a Local Asset Landing Page: Create a Landing Page
  • Add social tools to landing pages:Social buttons
3. Build a form with progressive profiling
  • The basics:Configure Form Progressive Profiling
  • Hidden fields on forms:Set a Form as Hidden
4.Usetokens in emails
  • Personalizing emails using tokens
4. Programs & Smart Campaigns 35% 1. Define a foldering and naming protocol consistent with Marketo’s best practices
  • Set up a logical, scalable foldering system: Understanding Local Assets in a Program
  • Smart Campaign Checklist:Smart Campaign Checklist
  • Understanding SmartCampaigns: Smart Campaigns
  • Renaming Marketo Assets: Rename Marketo Assets
2. Createa program and assign an appropriate channel and/or tags
  • Overview of Programs: Understanding Programs
  • Basics on creating a Program: Create a Program
  • Always use the Cost tag: Use Tags in a Program
  • Working with Channels: Create a Program Channel
3. Basics of Marketo Program Campaign flows: basic email, auto response, lead nurture, webinar
  • Basic campaigns: Create a New Smart Campaign
  • Nurture leads: Create an Engagement Program
  • Event Management with Marketo: Understanding Event Programs
  • How to send out an email when a lead fills out a form: Email Auto Response
4. Cloning Programs
  • Quick and easy way to scale: Clone a Program
5. Tokens
  • Understanding My Tokens: Tokens Glossary
  • Other ways to use tokens: Tokens for Flow Steps,Tokens for Interesting Moments, Add Text and Tokens to a Landing Page
  • Manage y tokens
5. Scoring & Lifecycle 10% 1. Identify score fields: lead, behavior, demographic
  • Create Scoring Campaigns: Simple Scoring
  • Definitive Guide to Lead Scoring
2. Define Interesting Moments and Make Campaigns [Sales Insight]
  • Interesting Moments Overview: What are interesting Moments?
  • Creating and Using Interesting Moments
3.Define and assign lead statuses, Send leads to Sales
6. Reporting 10% 1. Basic Reporting: Getting Started
2. Define and differentiate between the different report types
3. Use reporting features: subscription, manage report subscriptions, drill down Smart Listsin lead reports, add custom columns
4. Getting Started with Analytics
7. Marketing Calendar   1. Marketing Calendar Overview: Navigating the Marketing Calendar
2. View Entry Details
3. Filtering the Marketing Calendar
4. Watch the Marketing Calendar Demosin the Marketing Nation Community (login required)