Expert Answers to Salesforce Exam Pardot-Consultant Questions

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Pardot Consultant Salesforce Certified Pardot Consultant (SP23)

Salesforce Certified Pardot Consultant (SP23)

Last Update Jan 13, 2025
Total Questions : 264

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Questions 2

LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today. What combination of automation tools should LenoxSoft use to achieve this?

Options:

Automation rule and completion action

Dynamic list and automation rule

Completion action and dynamic list

Segmentation rule and completion action

Discussion 0

Questions 3

One of LenoxSoft's goals is to effectively use engagement studio programs to continuously reengage cold leads until they become active. To do so, the marketing team needs to build a list of cold prospects.

What is the optimal use case to segment these prospects?

Options:

Run an Automation rule where the criteria is " Prospect Time Last activity Days ago is greater than 90 day."

Run a Segmentation rule where the criteria is "Prospect Time Last activity Days ago is greater than 90 days".

Run a Dynamic List where the criteria is "Prospect Time Created Days ago is greater than 90".

Run a Dynamic List where the criteria is "Prospect Time Last activity Days ago is greater than 90".

Discussion 0

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Questions 4

LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program.

They have decided to create a custom field called "Repeated Engagement" and increment that field by +1 each time a prospect enters the program.

Using this method, how should the team meet this need?

Options:

Create an automation rule that adds prospects to static lists to feed new programs after each entry.

Create dynamic content based on the "Repeated Engagement" field for use in the emails sent in the program.

Use rule steps to send prospects down unique paths in the program based on the "Repeated Engagement" field value.

Use the "Repeated Engagement" field to both suppress prospects from the original program and add them to new programs.

Discussion 0

Questions 5

A marketing user needs to recreate the same form in each of LenoxSoft's two business units (BUs).

How should the marketing user handle this task?

Options: