Salesforce Media Cloud Consultant Exam Media-Cloud-Consultant Exam Questions with Experts Answers Updated Recently

To see the performance trend of ad inventory sold in June over the last five years and use this information for planning campaigns for the next June, a consultant can couple Media Cloud Advertising Sales Management with:

• CRM Analytics: This tool provides advanced analytics capabilities within the Salesforce platform, enabling users to gather, analyze, and visualize data for better decision-making.
• Tableau: As a powerful data visualization tool, Tableau can be integrated with Salesforce to provide detailed and customizable visualizations of historical ad campaign data, aiding in the analysis and planning process.

These reporting components enable the effective correlation and presentation of historical data, facilitating informed decision-making at the beginning of the sales cycle.

References:

• Salesforce CRM Analytics documentation:https://help.salesforce.com/
• Tableau and Salesforce integration guide: https://www.tableau.com/salesforce​``【oaicite:0】``​

To address the issue of internal competition and lack of collaboration among sales teams, while ensuring secure access to opportunity data, a consultant should consider enabling and using Opportunity Teams (A) and updating Opportunity Organization Wide Defaults (OWD) to Private (D). Opportunity Teams allow for collaborative selling by enabling the owner to share opportunities with a select group of users, enhancing teamwork without compromising data security. Setting OWD for opportunities to Private ensures that only the owner and selected team members have access, preventing unwanted access by competing sales teams.References:

• https://help.salesforce.com/articleView?id=sf.opportunity_team_setting_up.htm
• https://help.salesforce.com/articleView?id=sf.sharing_model_fields.htm