Salesforce Updated Media-Cloud-Consultant Exam Questions and Answers by ren

In the upgrade from Advertising Sales Management Winter '22 to Spring '22, certain core components were moved to the media service on the core platform to facilitate easier upgrades. The set of components delivered as part of the managed package includes:

• OmniScript Definitions: These define the scripts for guided selling processes and customer interactions within the Advertising Sales Management application.
• CPQ APIs: Application Programming Interfaces for the Configure, Price, Quote functionality, enabling complex pricing and quoting processes.
• Apex Classes: Custom Apex code that provides extended logic and functionalities specific to the advertising sales management process.
• Lightning Web Components: Modern, lightweight UI components that enhance the user interface and user experience within the Advertising Sales Management application.

These components form the backbone of the managed package, ensuring that the core functionalities required for advertising sales management are maintained and upgraded effectively.

References:

• Salesforce CPQ API documentation: https://developer.salesforce.com/docs/atlas.en-us.api.meta/api/
• Salesforce Lightning Web Components Guide: https://developer.salesforce.com/docs/component-library/documentation/en/lwc
• Salesforce OmniStudio documentation: https://developer.salesforce.com/docs/atlas.en-us.omnistudio.meta/omnistudio/

For a B2B advertising publishing company using Advertising Sales Management (ASM) application licenses and looking to manage its advertising sales business, track sales orders, and measure the effectiveness of advertising, the two mandatory add-on products recommended are:

• Sales Cloud: This is essential for managing customer relationships, tracking sales opportunities, and providing a comprehensive CRM solution that integrates with the Advertising Sales Management functionalities.
• Industries Order Management: This add-on is crucial for efficiently managing and tracking sales orders within the advertising sales process. It enables the company to streamline order fulfillment and ensure accurate order processing and management.

These add-ons provide the necessary foundation and capabilities to support the advertising sales business and its operational needs within Salesforce.

References:

• Salesforce Sales Cloud documentation: https://www.salesforce.com/products/sales-cloud/overview/
• Salesforce Industries Order Management overview: https://www.salesforce.com/products/industries/order-management/

To address the issue of internal competition and lack of collaboration among sales teams, while ensuring secure access to opportunity data, a consultant should consider enabling and using Opportunity Teams (A) and updating Opportunity Organization Wide Defaults (OWD) to Private (D). Opportunity Teams allow for collaborative selling by enabling the owner to share opportunities with a select group of users, enhancing teamwork without compromising data security. Setting OWD for opportunities to Private ensures that only the owner and selected team members have access, preventing unwanted access by competing sales teams.References:

• https://help.salesforce.com/articleView?id=sf.opportunity_team_setting_up.htm
• https://help.salesforce.com/articleView?id=sf.sharing_model_fields.htm

To see the performance trend of ad inventory sold in June over the last five years and use this information for planning campaigns for the next June, a consultant can couple Media Cloud Advertising Sales Management with:

• CRM Analytics: This tool provides advanced analytics capabilities within the Salesforce platform, enabling users to gather, analyze, and visualize data for better decision-making.
• Tableau: As a powerful data visualization tool, Tableau can be integrated with Salesforce to provide detailed and customizable visualizations of historical ad campaign data, aiding in the analysis and planning process.

These reporting components enable the effective correlation and presentation of historical data, facilitating informed decision-making at the beginning of the sales cycle.

References:

• Salesforce CRM Analytics documentation:https://help.salesforce.com/
• Tableau and Salesforce integration guide: https://www.tableau.com/salesforce​``【oaicite:0】``​