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Salesforce Updated Salesforce-Marketing-Associate Exam Questions and Answers by adelaide

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Salesforce Salesforce-Marketing-Associate Exam Overview :

Exam Name: Salesforce Certified Marketing Associate Exam
Exam Code: Salesforce-Marketing-Associate Dumps
Vendor: Salesforce Certification: Marketing Cloud Associate
Questions: 122 Q&A's Shared By: adelaide
Question 16

Northern Trail Outfitters (NTO) wants to ensure that stale commerce data is cleared from Marketing Cloud Engagement. NTO requires that the abandoned cart data only be held for 7 days.

Which feature should the marketing associate use to meet this requirement?

Options:

A.

Send Relationship

B.

Contact Delete

C.

Data Retention Policy

Discussion
Question 17

The marketing team at Cloud Kicks believes that adding a subscriber's first name to a subject line will improve open rates. They decide to test their hypothesis with a sample set in their next upcoming email. They want the test to automatically choose the winner based on highest open rate and then send the winning subject line to the remaining population.

Which feature should the associate use to execute these testing parameters?

Options:

A.

Random Data Extensions

B.

Journey Builder A/B Testing

C.

A/B Testing In Email Studio

Discussion
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Question 18

A customer complains to Cloud Kicks (CK) that they missed the seasonal sale email alerts. The customer is unsure if they unsubscribed themselves but has not received any emails from CK in the past 6 months.

Where should an associate view the status of the subscriber?

Options:

A.

Synchronized Data Extensions in Contact Builder

B.

All Subscribers in Email Studio

C.

All Contacts in Contact Builder

Discussion
Question 19

A marketing associate at Northern Trail Outfitters needs to ensure that its emails to its U.S.-based customers are CAN-SPAM compliant.

Which CAN-SPAM requirement should the associate check for compliance?

Options:

A.

Ensure the domain and subdomain of any email addresses match company's web domain.

B.

Include the organization's physical mailing address in the email.

C.

Only email people who have double opted-in to receive communications.

Discussion
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