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Salesforce Updated Marketing-Cloud-Account-Engagement-Specialist Exam Questions and Answers by lilian

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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Overview :

Exam Name: Salesforce Marketing Cloud Account Engagement Specialist (SU24)
Exam Code: Marketing-Cloud-Account-Engagement-Specialist Dumps
Vendor: Salesforce Certification: Marketers
Questions: 302 Q&A's Shared By: lilian
Question 16

Which two actions can be used to change a prospect’s Marketing Cloud Account Engagement campaign? (Choose two answers.)

Options:

A.

Create an automation rule to change Marketing Cloud Account Engagement campaign for prospects meeting certain criteria.

B.

Add the prospect to a static list.

C.

Create a segmentation rule to change the Marketing Cloud Account Engagement campaign for prospects meeting certain criteria.

D.

Manually change the prospect’s Marketing Cloud Account Engagement campaign when editing the prospect record.

Discussion
Question 17

A marketing user wants to test two similar versions of an email to see which one performs better.

How should they run this test?

Options:

A.

Send one version to the list now, another to the same list later, and then compare the results to determine a winner based on clicks or opens.

B.

Set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on event signups.

C.

Send the two versions to two different lists, and then compare the results to determine a winner based on clicks or opens.

D.

Set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on clicks or opens.

Discussion
Question 18

How can you delete a prospect?

Options:

A.

Through a completion action.

B.

Through an automation rule.

C.

You can't delete prospects.

D.

Through the prospect table actions.

Discussion
Question 19

A Marketing Cloud Account Engagement user sends out a list email and notices that as a result of the email send, many prospects are now marked as 'Do Not Email'. What metrics in the list email report could help the Marketing Cloud Account Engagement user understand how these prospects may have become unmailable?

Options:

A.

Total Sent and Suppression Rate

B.

Click-Through Rate and Soft Bounces

C.

Tracker Domain Verification and Open Rate

D.

Total Opt Outs and Hard Bounces

Discussion
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