Salesforce Updated Data-Cloud-Consultant Exam Questions and Answers by izabella

 Ensuring High Availability and Fault Tolerance:

High availability refers to systems that are continuously operational and accessible, while fault tolerance is the ability to continue functioning in the event of a failure.

 Understanding Primary Keys in Salesforce Data Cloud:

A primary key is a unique identifier for records in a data source. It ensures that each record can be uniquely identified and accessed.

 Role of AI in Data Cloud:Artificial intelligence (AI) plays a crucial role in Salesforce Data Cloud by leveraging data to generate insights and predictions that enhance customer interactions.

 Insights and Predictions:

AI Algorithms:Use machine learning algorithms to analyze vast amounts of customer data.

Predictive Analytics:Provide predictive insights, such as customer behavior trends, preferences, and potential future actions.

 Enhancing Customer Interactions:

Personalization:AI helps in creating personalized experiences by predicting customer needs and preferences.

Efficiency:Enables proactive customer service by predicting issues and suggesting solutions before customers reach out.

Marketing:Improves targeting and segmentation, ensuring that marketing efforts are directed towards the most promising leads and customers.

 Use Cases:

Recommendation Engines:Suggest products or services based on past behavior and preferences.

Churn Prediction:Identify customers at risk of leaving and engage them with retention strategies.

 References:

Salesforce Data Cloud AI Capabilities

Salesforce AI for Customer Interaction

 Identity resolution is the process of creating unified profiles of individuals by matching and merging data from different sources. When there is conflicting information in the data model, such as different names, addresses, or phone numbers for the same person, identity resolution leverages reconciliation rules to select the most accurate and complete attributes for the unified profile. Reconciliation rules are configurable rules that define how to resolve conflicts based on criteria such as recency, frequency, source priority, or completeness. For example, a reconciliation rule can specify that the most recent name or the most frequent phone number should be selected for the unified profile. Reconciliation rules can be applied at the attribute level or the contact point level. References: Identity Resolution, Reconciliation Rules, Salesforce Data Cloud Exam Questions