Salesforce Updated Marketing-Cloud-Developer Exam Questions and Answers by miya

For pushing real-time updates to a data extension, the following API options are available:

• Use the DataExtensionObject SOAP object (A)- This object allows you to perform various operations such as insert, update, and delete on data extensions through SOAP API calls.
• Use the DataExtension SOAP object (C)- Similar to DataExtensionObject, this object provides capabilities to manage data extensions and their records via SOAP API.

These APIs allow for real-time interaction with data extensions, making them suitable for updating the product catalog.

References:

• Salesforce Marketing Cloud SOAP API Developer Guide
• Data Extension Objects in SOAP API

An Exclusion Script is used to exclude certain subscribers from an email send based on defined criteria. It can also log or capture details of those excluded addresses for reporting purposes.

• Exclusion Script: This script runs before the send and can dynamically exclude recipients based on logic you define. It allows you to prevent competitors from receiving the email and to log their email addresses.

To retrieve subscribers who were sent emails with names starting with "TEST," we need to join the_Joband_Sentsystem data views on theJobIDfield and filter by theEmailNamefield using aLIKEcondition.

• Join Condition: The correct join condition between_Joband_SentisON J.JobID = S.JobID. This ensures that we are linking the job and sent data correctly.
• EmailName Filter: We useJ.EmailName LIKE 'TEST%'to filter for emails whose names start with "TEST".

SELECT*FROM_Job JINNERJOIN_Sent SONJ.JobID=S.JobIDWHEREJ.EmailNameLIKE'TEST%'

When logging unsubscribe events from a CloudPage using the LogUnsubEvent Execute Call, it's crucial to capture and provide both the SubscriberKey and the JobID. The SubscriberKey uniquely identifies the subscriber, while the JobID identifies the specific email job from which the subscriber is unsubscribing.

• SubscriberKey: Identifies the subscriber in the Marketing Cloud.
• JobID: Identifies the email job that triggered the unsubscribe event.