Salesforce braindumps2go marketing-cloud-account-engagement-consultant Leak Questions by Safaa q158 vce pdf

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Exam Name:	Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201)
Exam Code:	Marketing-Cloud-Account-Engagement-Consultant Dumps
Vendor:	Salesforce	Certification:	Salesforce Consultant
Questions:	245 Q&A's	Shared By:	safaa

Question 32

LenoxSoft just published a buyer's guide, which includes ROI calculators, pricing information, and implementation details.

Which audience would gain the maximum benefit from receiving a guide?

Options:

Prospects at the bottom of the funnel — actively deciding between vendors.

Prospects at the top of the funnel — newly sourced from a tradeshow.

Prospects at the middle of the funnel — interacting with blog content only.

Prospects who have transitioned out of the funnel — with a recently closed deal.

Discussion

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Question 33

You have several white papers on your website, but you want to start gateing those and gather more and more details about prospects as they download the white papers. What is the best way to achieve this?

Options:

Create a form and enable progressive profiling

Create a form handler and enable progressive profiling

Create a form handler for each white paper

Create a form per white paper and enable progressive profiling

Discussion

Question 34

Lenoxsofts licensing software is based on annual contract renewals. The marketing department is struggling to send reminders to customers, and the sales department has no insight into what reminders marketing is sending. Lenoxsoft uses the custom field "Contract" which contains the value "Renewed" for prospects who have already renewed or is blank is they have yet to renew. Lenoxsoft wishes to set up an Engagement program that does the following: - Automatically adds/removes Prospects to the Renewal Engagement program based on their renewal status - Sends a series of reminders to Prospects who have NOT yet renewed - Gives sales continuous insight into prospect engagement with the program. Based on the requirements outlined, which of the following is the best process for Lenoxsoft to set up?

Options:

Build an automation rule with the criteria of :: Prospect Custom Field:: contract:: is:: blank. Add an action of "Add to List" and an action of "Notify assigned user."

Build a dynamic list with the criteria of:: Prospect Custom Field :: Contract:: is:: blank. Associate the list to the Renewal Engagement program and add an action of "Notify assigned user" at intervals.

Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of "Add to list" and an action of "Notify assigned user."