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CIMA Updated E1 Exam Questions and Answers by nancie

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CIMA E1 Exam Overview :

Exam Name: Managing Finance in a Digital World
Exam Code: E1 Dumps
Vendor: CIMA Certification: CIMA Operational
Questions: 336 Q&A's Shared By: nancie
Question 12

A facilities management company sells to local councils.

 

Which THREE of the following are appropriate methods of marketing?

Options:

A.

Personal selling

B.

Exhibitions

C.

Technical seminars

D.

Celebrity endorsements

E.

Newspaper adverts

F.

Social media

Discussion
Question 13

Y Company is an online retailer of sportswear. It has software that monitors customers' search history.

On a weekly basis, the software automatically generates emails that are sent to specific customers offering special offers based on the items that the customer searched for, but didn't purchase, during the previous week.

Which of the following areas of marketing is this process assisting?

Options:

A.

Pricing

B.

Segmentation

C.

Place

D.

Targeting

Discussion
Question 14

XYT company is planning to update its IT and have asked the finance function to assist by establishing suitable key performance indicators (KP1). Which of the following is an example of a suitable KPI for strategic activities'?

Options:

A.

Ticket response rates for IT issues sent to IT support

B.

IT function as an 'enabling' factor in the market place

C.

IT spend per employee

D.

IT utilisation

Discussion
Question 15

Place the following categories typically found in a 'person specification' next to each job holder's requirements.

Questions 15

Options:

Discussion
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