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Salesforce Customer-Data-Platform Exam Topics, Blueprint and Syllabus

Salesforce Customer Data Platform (CDP) Exam (SU24)

Last Update November 24, 2024
Total Questions : 196

Our Salesforce CDP Accredited Professional Customer-Data-Platform exam questions and answers cover all the topics of the latest Salesforce Customer Data Platform (CDP) Exam (SU24) exam, See the topics listed below. We also provide Salesforce Customer-Data-Platform exam dumps with accurate exam content to help you prepare for the exam quickly and easily. Additionally, we offer a range of Salesforce Customer-Data-Platform resources to help you understand the topics covered in the exam, such as Salesforce CDP Accredited Professional video tutorials, Customer-Data-Platform study guides, and Customer-Data-Platform practice exams. With these resources, you can develop a better understanding of the topics covered in the exam and be better prepared for success.

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Salesforce Customer-Data-Platform Exam Overview :

Exam Name Salesforce Customer Data Platform (CDP) Exam (SU24)
Exam Code Customer-Data-Platform
Actual Exam Duration The duration of the Salesforce Customer-Data-Platform Exam is 105 minutes.
What exam is all about Salesforce Customer-Data-Platform (CDP) is not an exam, but rather a platform offered by Salesforce that allows businesses to unify customer data from various sources and create a single, comprehensive view of their customers. The platform enables businesses to personalize customer experiences, improve customer engagement, and drive revenue growth. However, Salesforce does offer certification exams for various Salesforce products and platforms, including Salesforce Certified Marketing Cloud Consultant and Salesforce Certified Data Architecture and Management Designer, which may cover topics related to CDP.
Passing Score required The passing score required in the Salesforce Customer-Data-Platform Exam is 65%. This means that you need to answer at least 39 out of 60 questions correctly to pass the exam. It is recommended that you aim for a higher score to demonstrate your knowledge and expertise in the field.
Competency Level required Based on the information available on the Salesforce website, the exam is designed for individuals who have experience in implementing and managing customer data platforms using Salesforce technology. The exam covers topics such as data modeling, data integration, data governance, and data security. To pass the exam, candidates must have a deep understanding of Salesforce's customer data platform capabilities and best practices for managing customer data. It is recommended that candidates have at least six months of experience working with Salesforce technology before attempting the exam.
Questions Format The Salesforce Customer-Data-Platform exam consists of multiple-choice questions.
Delivery of Exam Salesforce offers various types of delivery methods for their exams, including online proctored exams, onsite exams, and testing centers. The delivery method may vary depending on the exam and the location of the candidate. It is recommended to check the Salesforce website or contact their support team for more information on the delivery method of the Customer-Data-Platform exam.
Language offered Customer-Data-Platform Exam. However, Salesforce is an American cloud-based software company, and it is likely that the exam is offered in English, which is the primary language used in the company's documentation and communication. It is possible that the exam may be offered in other languages as well, depending on the region and the target audience.
Cost of exam You can visit the official Salesforce website or contact their customer support team to get the latest pricing information for the Salesforce Customer-Data-Platform Exam.
Target Audience

Based on the general nature of customer data platforms, the target audience for Salesforce's Customer-Data-Platform would likely include:

  1. Marketing professionals: The platform is designed to help marketers better understand their customers and create more personalized marketing campaigns.
  2. Sales professionals: The platform can provide insights into customer behavior and preferences, which can help sales teams better target their efforts.
  3. Customer service professionals: The platform can help customer service teams better understand customer needs and preferences, which can lead to more effective support.
  4. Data analysts: The platform provides a wealth of data that can be analyzed to gain insights into customer behavior and preferences.
  5. IT professionals: The platform requires technical expertise to set up and maintain, so IT professionals would be involved in the implementation and ongoing management of the platform.
Average Salary in Market The average salary for a Salesforce Certified Customer Data Platform Specialist is around $95,000 per year in the United States. However, the salary may vary depending on the location, experience, and industry.
Testing Provider You can visit the official Salesforce website to learn more about the Customer Data Platform certification and find resources to prepare for the exam. Additionally, there are many third-party training providers that offer study materials and practice exams for the Salesforce Customer Data Platform certification.
Recommended Experience based on the information available, the recommended experience for Salesforce Customer-Data-Platform exam includes: 1. Experience with Salesforce Marketing Cloud and its related products. 2. Knowledge of data management and data modeling concepts. 3. Understanding of customer data platforms and their role in marketing. 4. Familiarity with data integration and data governance best practices. 5. Experience with SQL and other data querying languages. 6. Understanding of marketing automation and customer journey mapping. 7. Knowledge of customer segmentation and targeting strategies. 8. Familiarity with analytics and reporting tools. 9. Experience with Salesforce administration and configuration. 10. Understanding of privacy and data security regulations.
Prerequisite According to Salesforce, the prerequisites for the Salesforce Customer-Data-Platform exam are: 1. Basic knowledge of Salesforce and its products. 2. Understanding of data management concepts and best practices. 3. Familiarity with marketing automation and customer engagement strategies. 4. Knowledge of data privacy and security regulations. 5. Experience with data integration and analytics tools. 6. Understanding of customer journey mapping and segmentation. 7. Familiarity with Salesforce's Customer 360 platform and its capabilities.
Retirement (If Applicable) Salesforce usually announces the retirement date of their exams on their official website and provides ample time for candidates to prepare and take the exam before it is retired. It is recommended to regularly check the Salesforce website or contact their support team for the latest updates on exam retirements.
Certification Track (RoadMap): The Salesforce Customer-Data-Platform certification track or roadmap is a series of exams and certifications that demonstrate a professional's expertise in using Salesforce's Customer-Data-Platform (CDP) to manage customer data and create personalized experiences. The certification track includes the following exams: 1. Salesforce Certified Marketing Cloud Consultant 2. Salesforce Certified Marketing Cloud Email Specialist 3. Salesforce Certified Marketing Cloud Social Specialist 4. Salesforce Certified Marketing Cloud Administrator 5. Salesforce Certified Marketing Cloud Developer 6. Salesforce Certified Marketing Cloud Consultant Each certification builds on the previous one, and passing all of them demonstrates a comprehensive understanding of the Salesforce CDP and its capabilities. The certification track is designed for professionals who work with customer data, marketing automation, and customer experience management.
See Expected Questions Salesforce Customer-Data-Platform Expected Questions in Actual Exam
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