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Accredited Professional Certification Marketing Cloud Personalization Accredited Professional Exam (AP-216)

Marketing Cloud Personalization Accredited Professional Exam (AP-216)

Last Update Oct 25, 2026
Total Questions : 121

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Questions 2

A brand wants to do an ad-hoc export of a segment. What option could they use?

Options:

A.  

The export segment functionality via CSV format

B.  

The export segment functionality to Amazon S3

C.  

The export segment functionality via the SOAP API

D.  

The export segment functionality via JSON payload

Discussion 0
Questions 3

Which two options are valid use cases for a segment?

Choose 2 answers

Options:

A.  

Identifying users who viewed a YouTube advertising campaign

B.  

Identifying users who have purchased a certain value in a specified time period

C.  

Identifying users for activation within an integrated Demand Side Platform

D.  

Identifying users who abandoned a shopping cart today

Discussion 0
Questions 4

What is the purpose of defining content zones in the sitemap?

Options:

A.  

To define where campaigns can render on a website

B.  

To report on web campaign performance

C.  

To specify the size of the content that will be used

D.  

To ingest catalog information from the page

Discussion 0
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Questions 5

Which three components of a server side campaign must be coded by a developer?

Options:

A.  

Campaign Setip

B.  

Parsing the JSON Response

C.  

Tracking of campaign statisticsd

D.  

Content Selection

E.  

EVENT API Request

Discussion 0
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