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Accredited Professional Salesforce Marketing Cloud Intelligence Accredited Professional Exam

Salesforce Marketing Cloud Intelligence Accredited Professional Exam

Last Update Feb 18, 2025
Total Questions : 63

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Questions 2

Which three statements describe Overarching Entities? 03m 23s

Options:

A.  

Once the data streams in which Custom Classification values were mapped are deleted, their data is deleted.

B.  

Some overarching entities hold a Many-to-Many relationship with the main entity, and others hold a One-to-Many relationship with it.

C.  

When needed, these entities can act as a main entity, replacing the original one.

D.  

These are mappable dimensions that are present in each and every dataset type

E.  

The values of these entities are stored at the workspace level, rather than the data stream level

Discussion 0
Questions 3

A client has integrated data from Facebook Ads. Twitter ads, and Google ads in marketing Cloud intelligence. For each data source, the source, the data follows a naming convensions as …

Facebook Ads Naming Convention - Campaign Name:

CampID_CampName#Market_Object#object#targetAge_TargetGender

Twitter Ads Naming Convention- Media Buy Name

MarketTargeAgeObjectiveOrderID

Google ads Naming Convention-Media Buy Name:

Buying_type_Market_Objective

The client wants to harmonize their data on the common fields between these two platforms (i.e. Market and Objective) using the Harmonization Center. Given the above information, which statement is correct regarding the ability to implement this request?

wet Me - Given the above information, which statement i 's Correct regarding the ability to implement this request?

Options:

A.  

The client Wi-Fi be able to harmonize only Google Ads and Twitter Ads, as Facebook Ads naming convention contains mufti delimiters.

B.  

it is not possible to do this, as the naming conventions are different

C.  

This is not possible as the naming conventions are in different fields (Campaign Name and Placement Name)

D.  

The client will be able to do this and it will require building three patterns.

Discussion 0
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Questions 4

A client has integrated data from Facebook Ads, Twitter Ads, and Google Ads in Marketing Cloud Intelligence. For each data source, the data

follows a naming convention as shown below:

Facebook Ads Naming Convention - Campaign Name:

Camp|D_CampName#Market_Objective#TargetAge_TargetGender

Twitter Ads Naming Convention - Media Buy Name:

Market|TargetAge|Objective|OrderID

' Google Ads Naming Convention - Media Buy Name:

Buying Type_Market_Objective

The client wants to harmonize their data on the common fields between these two platforms (i.e. Market and Objective) using the Harmonization ‘Center.

In addition to the previous details, the client provides the following data sample:

Questions 4

Questions 4

Logic specification:

If a value is not present in the Validation List, return “Not Valid”

If a value is not present in the Classification File, return “Unclassified”.

If the Harmonization center is used to harmonize the above data and files, what table will show the final output?

A)

Questions 4

B)

Questions 4

C)

Questions 4

D)

Questions 4

Options:

A.  

Option A

B.  

Option B

C.  

Option C

D.  

Option D

Discussion 0
Questions 5

A technical architect is provided with the logic and Opportunity file shown below:

The opportunity status logic is as follows:

For the opportunity stages “Interest”, “Confirmed Interest” and “Registered”, the status should be “Open”.

For the opportunity stage “Closed”, the opportunity status should be closed Otherwise, return null for the opportunity status.

Questions 5

Given the above file and logic and assuming that the file is mapped in a generic data stream type with the following mapping

“Day” — Standard “Day” field

“Opportunity Key” > Main Generic Entity Key

“Opportunity Stage” + Generic Entity Key 2

A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th - 11th. Which option reflects the stage(s) the Opportunity key 123AA01 is associated with?

Options:

A.  

Registered

B.  

Interest & Registered

C.  

Confirmed Interest & Registered

D.  

Interest

E.  

Confirmed Interest

Discussion 0

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