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Marketing Cloud Consultant Salesforce Certified Marketing Cloud Consultant Exam (WI25)

Salesforce Certified Marketing Cloud Consultant Exam (WI25)

Last Update Feb 18, 2025
Total Questions : 151

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Questions 2

A customer's marketing manager will use Social Pages to manage the company's Facebook page.

Which role should the marketing manager have in the Marketing Cloud?

Choose one answer

Options:

A.  

Security Administrator

B.  

Channel Manager

C.  

Content Editor/Publisher

D.  

Viewer

Discussion 0
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Questions 3

Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.

What action should NTO take? Select One

Options:

A.  

Import a file of logged-in customers into NTO's existing abandoned cart journey in Journey builder.

B.  

Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.

C.  

Create a user-initiated message to logged-in customers to send once the website is restarted

D.  

Create and send an apology email that includes a discount for a future purchase to all customers.

Discussion 0
Questions 4

A bank wants to send out a series of emails to new customers that open a checking or savings account. The emails will be used to educate and inform customers regarding their current account and other bank offerings

* Data for the campaign will be in two data extensions: Customer and New Accounts

* The Customer data extension is currently used for multiple campaigns and is updated at 1:00 a.m.

* The New Accounts data is encrypted and will be placed on the FTP at 10:00 p.m.

Which automated workflow meets the customer's requirements?

Options:

A.  

A scheduled automation that starts at 2:00 a.m. that executes Data Extract Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.

B.  

A triggered automation that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.

C.  

A scheduled automation that starts at 2:00 a.m. that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.

D.  

A scheduled automation that starts at 12:00 a.m. and executes a File Transfer Activity, Import Activity, Query Activities, Wait Activity, and Send Email Activity.

Discussion 0
Questions 5

A customer has several values that need to be used in the body of an email send:

* The data would be stored in a reference data extension, related on SubscriberKey.

* There may be one or more records for each subscriber.

* The audience is generally over 1 million subscribers.

* The content is time sensitive and should be sent as quickly as possible.

* The customer is not using "catch and release" sending.

* The reference data extension contains 25 columns.

Which method should be used?

Options:

A.  

AMPscript a single Lookup Function

B.  

Server Side Javascript a single LookupOrderedRows Function

C.  

AMPscript a single LookupOrderedRows Function

D.  

Dynamic content via the Dynamic Content Wizard

Discussion 0

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