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Oracle Responsys Marketing Platform Cloud Service Oracle Responsys Marketing Platform 2022 Implementation Professional

Oracle Responsys Marketing Platform 2022 Implementation Professional

Last Update Jan 30, 2025
Total Questions : 70

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Questions 2

Before moving a campaign to production you need to test whetherthe links are working properly.

What functionality should you use in Responsys?

Options:

A.  

In the Testing section of a campaign Workbook, there is a Test links button that can automate this process.

B.  

Using RPL, use the clickthrough() method to iterate throughthe associated link table and test that they do not retrieve 404 errors.

C.  

In Program, you can use the Test tab because it will display any issues with links according to a campaign.

D.  

You should test all links manually.

Discussion 0
Questions 3

You are planningan integration of Salesforce.com and Responsys. You navigate to the Account Administration screen to configure the access to Salesforce.com, but the configuration options are not available.

What is the reason for this?

Options:

A.  

You need to work with Salesforce.com technical resources to configure the gateway to Responsys from within the Salesforce.com application.

B.  

You need to create a new user specifically for Responsys from within the Salesforce.com application.

C.  

Responsys Customer Support must first enable the Salesforce integration functionality before the Account Administrator can configure the access between Salesforce.com and Responsys.

D.  

You must first create a new Salesforce Connect job to enable the automated data feed between the Salesforce.com and Responsys contacts lists.

Discussion 0
Questions 4

Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.

How can you configure this in Responsys?

Options:

A.  

In Message Designer, click the Link tracking button. You can create a link object for blue glasses. Apply this object to all open programs that use current campaigns.

B.  

In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.

C.  

In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.

Discussion 0
Questions 5

Which Insight reporting measure should you use to capture the number of clickthroughsand conversions recorded through emails on August 1, 2016?

Options:

A.  

Live Date - August 1, 2016

B.  

Interval Date = August 1, 2016 plus one day

C.  

Sent Date = August 1, 2016

D.  

Event Date = August 1, 2016

E.  

Sent Date = August 1 to August 2, 2016

Discussion 0
Andrew
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70
2025-01-17
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